Direct answers about the problems we work on, the services we provide and whether we are a fit.
Forge22 builds and runs sales development functions for B2B firms. That covers team design, hiring, qualification standards, sales technology, coaching and reporting, plus the positioning and demand generation that feed the team. Engagements start with a fixed-fee diagnostic.
A consultancy typically delivers a recommendation. Forge22 delivers the working function: people hired, tools configured, process running, numbers reported. We stay in the business, part time, until it performs without us.
A diagnostic takes two to three weeks. A build takes around 90 days to reach a working team with a live pipeline. The target metric and timescale are agreed in writing before work starts.
Partly. Account executives should work their own accounts and referrals. They should not be your only source of new opportunity, because prospecting will always lose to live deals when time is short.
It depends on deal size and sales capacity. A common starting point is one sales development representative to every two or three account executives, adjusted once real conversion data exists.
In the short term, often yes. Outsourced teams rarely learn your market deeply, and the knowledge leaves when the contract ends. An in-house function costs more to set up and compounds in value.
Opportunities accepted by sales, and the pipeline value those opportunities create. Activity and meetings are useful diagnostics for a manager. They should not be the target.
With a structured onboarding programme, a competent hire should be producing accepted opportunities within eight to twelve weeks in most B2B markets.
As early as possible, ideally within the first 100 days. The longer two ways of working run in parallel, the harder they are to merge and the more staff you lose.
No. Shared definitions and a single reporting view matter more at first. System consolidation can follow once the standard is agreed.
It varies widely by sector, deal size and lead source, so a single benchmark is misleading. The useful comparison is your own rate by source over time, which most firms cannot currently see.
A sales development function should, sitting between the two with a written service level for response time.
Three times target is a common rule of thumb. The right figure depends on your actual win rate, which is why measuring conversion by stage comes first.
Sales development is the function that turns market interest into qualified sales opportunities. Sales development representatives research target accounts, make first contact, qualify interest and hand over to the salespeople who close.
A senior sales development leader who works with your business part time, usually one or two days a week, on a monthly retainer. You get experienced leadership without the cost or delay of a full-time executive hire.
B2B firms with revenue of roughly £10m to £100m and an existing sales team, and private equity backed businesses of similar size.
Technology, IT and managed services, financial services and data, and professional services.
The Commercial Diagnostic is £6,000 plus VAT. Builds and retainers are fixed fee and quoted after the diagnostic, because the scope depends on what we find.
Yes. We have run teams across EMEA and APAC and work remotely or on site.
No. We build and lead your team. We are not an outsourced lead generation agency.
Pricing strategy, operations and delivery, and closing deals on your behalf. If the real problem sits there, we will say so.
Thirty minutes, no slides. You describe the problem, we tell you whether it is one we fix. If it is not, we will say so and point you somewhere better.