Sales Development Build

The Sales Development Build creates a working sales development function in around 90 days. Forge22 designs the team, recruits it, writes the playbooks, sets the qualification standard, configures the technology and manages the team to an agreed pipeline target.

What is included

  • Function design: structure, roles, targets, pay plan
  • Hiring: role profiles, scorecards, interviews, selection
  • Target market: account selection, segments, messaging
  • Playbooks: outreach cadences, call frameworks, objection handling
  • Qualification standard and handover agreement with sales
  • Technology configured across CRM, sales engagement and data tools. Implementations include Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, ZoomInfo and Cognism.
  • Onboarding programme and weekly coaching routine
  • Reporting and forecasting dashboards

Why not simply hire a Head of Sales Development?

You can, and eventually you should. A permanent hire takes months to recruit and longer to become productive, and you carry the risk if the appointment is wrong. A build gives you a running function first, which your permanent leader then inherits.

The first step

Commercial Diagnostic

Two to three weeks · £6,000 plus VAT

The Commercial Diagnostic shows where opportunity is lost and what it would take to fix.

See the Commercial Diagnostic

Tell us where it is stuck.

Thirty minutes, no slides. You describe the problem, we tell you whether it is one we fix. If it is not, we will say so and point you somewhere better.