How we work

Forge22 works in five stages: diagnose, design, hire, run and hand over. Each stage has defined outputs and the whole engagement is measured against one metric agreed at the start, usually qualified pipeline created or opportunities accepted by sales.

Five stages. One agreed measure.

1

Diagnose

Weeks 1 to 3

Data, calls, interviews. We establish where opportunity is lost and what it is worth.

2

Design

Weeks 3 to 5

Structure, targets, target accounts, messaging, qualification standard, tooling.

3

Hire

Weeks 4 to 9

Role profiles, scorecards, interviews and selection, then structured onboarding.

4

Run

Weeks 6 to 13

We manage the team day to day: coaching, pipeline reviews, reporting to your leadership.

5

Hand over

From week 13

Your own leader takes it on, with documented playbooks. We stay part time for as long as that is useful.

Start small, with a fixed fee

1

Commercial Diagnostic

Two to three weeks · £6,000 plus VAT

We find where revenue is getting stuck, from positioning and demand through to conversion, and tell you what it would take to fix. The fee is credited against a build commissioned within 30 days.

2

The Build

Around 90 days

The fix designed, staffed, equipped and running, against a metric agreed on day one.

3

Embedded Leadership

One or two days a week

We run and coach the function until your own people can take it over.

Our rules

Built, not advised.

We do the work inside your business.

A number from day one.

Every engagement carries a metric agreed in writing.

We stay. We say no.

We remain until the function performs without us. If your real constraint is product, pricing or delivery, we will tell you early.

Tell us where it is stuck.

Thirty minutes, no slides. You describe the problem, we tell you whether it is one we fix. If it is not, we will say so and point you somewhere better.