Demand and Digital

Demand and Digital fixes the top of the funnel: how the firm is positioned, how buyers find it, and what the website and campaigns do with their attention. It is led by Jon Billingsley and designed to feed the sales development function directly.

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What is included

  • Positioning and messaging by buyer and sector
  • Website and conversion review, with a build brief
  • Search, AI answer engine and paid channel strategy
  • Account-based marketing programmes run jointly with sales development
  • Tracking and attribution, so marketing and sales share one set of numbers
  • Fractional marketing leadership where there is no senior marketer in the business

The first step

Commercial Diagnostic

Two to three weeks · £6,000 plus VAT

The Commercial Diagnostic shows where opportunity is lost and what it would take to fix.

See the Commercial Diagnostic

Tell us where it is stuck.

Thirty minutes, no slides. You describe the problem, we tell you whether it is one we fix. If it is not, we will say so and point you somewhere better.

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