After an acquisition, cross-sell revenue stalls when the two businesses keep separate definitions, systems and handovers. Alignment means one qualification standard, one set of pipeline stages, one reporting view and a clear rule for who owns which account. It can be done in around 90 days.
We map both commercial operations, agree a single standard with both leadership teams, align the CRM and outreach tooling, and set the reporting the board will see. Then we stay through the first full quarter to make sure the new way of working survives contact with a target.
Natasha led the commercial integration of an acquired business into S&P Global’s sales development operation, aligning process, measures, reporting and tooling across both.
Private equity operating partners, value creation directors and portfolio company chief executives.
The Commercial Diagnostic shows where opportunity is lost and what it would take to fix.
See the Commercial DiagnosticAs early as possible, ideally within the first 100 days. The longer two ways of working run in parallel, the harder they are to merge and the more staff you lose.
No. Shared definitions and a single reporting view matter more at first. System consolidation can follow once the standard is agreed.
Thirty minutes, no slides. You describe the problem, we tell you whether it is one we fix. If it is not, we will say so and point you somewhere better.